Semrush

Get measurable results from online marketing

Do SEO, content marketing, competitor research,
PPC and social media marketing from just one platform

Semrush is a highly popular SEO content management tool that offers a wide range of impressive features, including keyword research, ranking, and gap analysis. It's difficult to know where to start with so many tools, but some of its best features include the Domain Overview Analytics, which allows you to check your website's authority score, organic search traffic, backlinks, and more. Traffic Analytics is also a great tool for competitor analysis, providing information about up to five competitors' traffic sources, engagement metrics, and promotional tactics gaps.

The Keyword Magic Tool is another great feature that provides a list of recommended and effective keywords for your domain. Additionally, Semrush's Keyword Gap Analysis allows you to compare your own keyword profile with that of your top competitors, helping you to focus on valuable search terms that they may lack.

Semrush's Backlink Gap and Backlink Analytics features allow you to find valuable backlinks that refer to your competitors but not to your website yet. The Site Audit tool provides a quick overview of your website's overall health, error and warning messages, and reports on crawlability, performance, internal linking, site speed, and markup, among others.

Lastly, Semrush's Advertising Research tool helps you check for your competitors' paid keywords, filter these by cost-per-click (CPC), and analyze live ad examples. The pricing for Semrush ranges from $99 to $374 per month, depending on the plan you choose.

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